Using QR Codes to Collect Customer Reviews: A Complete Guide

March 5, 2026

QR codes have made a massive comeback. Nearly everyone knows how to scan one, making them the perfect tool for collecting customer reviews at the point of experience.

Why QR Codes Work for Reviews

The key to getting more reviews is reducing friction. A QR code eliminates the need for customers to search for your business on Google, find the review button, and navigate the process. Instead, they scan, rate, and go.

Where to Place Your QR Code

• At the counter/register: A table tent or small sign near the point of sale is the most effective placement. Customers have just completed their experience and are in the moment.
• On receipts: Add the QR code to printed receipts. Customers can scan it later at their convenience.
• On business cards: Include a small QR code on the back of your business cards.
• At the exit: A sign near the door catches customers on their way out.
• On packaging: For businesses that ship products, include the QR code in the package.

Design Tips

Keep the sign simple. A clear call-to-action like "How did we do? Scan to let us know!" works well. Make sure the QR code is large enough to scan easily — at least 2 inches square for table-distance scanning.

Timing Matters

The best time to ask for a review is immediately after a positive interaction. Train your staff to mention the QR code after a great customer interaction: "If you enjoyed your visit, we'd love your feedback — just scan the code!"

Getting Started

StarRoute automatically generates a QR code for your review page that you can download and print. No design skills needed — just download, print, and display.